These have to be the most talked about high street makeup release of January. They are everywhere so of course I had to go and try them for myself. These certainly fit the current trend for lip products that blur the line between a lipstick and a lip gloss and I wanted to see how these stacked up against products like the Giorgio Armani Lip Maestro and the Lush Lipsticks with the wand applicators (no comparison). There are some fabulously bright shades in the Apocalips line including some properly gorgeous reds but I put my sensible hat on and went for two shades that I thought might be a little easier to wear to work.
Firstly the packaging is, I think, really nice. The plastic tubes are heavy duty and the labelling shows no signs of wearing off after me using these heavily for a couple of weeks. The lids are faceted to resemble some sort of cut gemstone and the doe foot applicators have a strange indentation too them which allows them to scoop up enough product to coat your entire lips in one swipe. I have the shade Celestial (a min toned creamy yellow based pink) and Galaxy (a deeper mauve shade with noticeable purple leanings and barely there pink shimmer particles).
The first thing I noticed about these is the scent. They have a very strong plastic lip product smell to them which does take a good 10 minutes to fade away although it does eventually dissipate. I really dislike the fragrance to be honest but other than that I love the products so I’m prepared to overlook it. The formula is very creamy and very pigmented. The texture is not entirely dissimilar to the Giorgio Armani lip maestro in that it feels very, very comfortable and creamy on the lips although the Apocalips are have a glossier finish. The colour is opaque in one swipe.
The wear time is where these differ from the Armani, probably because these are glossier on the lips. I find I get about 2-3 hours of wear before I want to reapply these and they do transfer quite heavily onto coffee mugs etc. I’m not necessarily saying this is a negative because as far as I know these are not marketed as long wear products. I find that they wear off evenly rather than leaving me with a ring of product left around my lips. I do not find these drying at all. If anything I think they are forgiving on slightly dry lips. I don’t find that I need to exfoliate my lips to within an inch of their life to wear these. Here they are on the lips (Celestial on top then Galaxy on the bottom).
I really like these. The opaque colour looks great with minimal effort and they are just so comfortable to wear. If you can overlook the fragrance issue these are definitely worth having a look at. These currently retail for £5.99.
*I bought these*